In April of 2001, the national media kept track of severe flooding on the Mississippi. For a couple of days, the focus was on La Crosse, as TV networks covered briefings by La Crosse public works director Pat Caffrey. The river crested in La Crosse on April 18th at 4 feet above flood stage, and after the crest, the media moved on downriver to Prairie du Chien. One live TV story from NBC featured a reporter and a camera person in a boat on waterlogged Main Street in Prairie...which may have given viewers a false impression of the flooding. Prairie du Chien's Main Street runs parallel to the river, and is on the westernmost fringe of downtown. The busiest street in downtown PDC, Blackhawk Avenue, was mostly dry.
The Brewers had just opened their new park, Miller Park, that April. The team still finished 25 games out of first place in its division that season.
Movies making money during the early part of 2001 included "Spy Kids," "Bridget Jones's Diary," and the original "Shrek"...16 years ago, yesterday in La Crosse.