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Thursday - April 20, 2017 9:23 am

La Crosse County's lame logo

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Branding can be important for a business. It can help them stand out from their competitors. But is it important for government as well? La Crosse County apparently thinks so, spending $60,000 on a new branding campaign that includes a new logo and tagline. But, boy, is it boring. Even a number of members on the county board voted against the new logo, calling it nondescript and unexciting. The new logo features a square with the letters “LC” next to another square which reads “1851” a reference to the year La Crosse County was founded. Beneath the logo is the tagline, “Exceptional services. Extraordinary places.” Huh? According to the dictionary, a logo is defined as a graphic representation or symbol of a company often uniquely designed for ready recognition. This $60,000 logo is hardly uniquely designed, or readily recognizable. Shouldn't the words La Crosse County appear in the new logo somewhere? Perhaps a picture of the bridge or the bluff, or the river, something that screams La Crosse? As one board member points out, 'If you showed this logo to a passerby, they would have no idea what it is to represent.' That makes it a bad logo, and in the case of La Crosse County, a rather expensive one.

Last modified on Friday - April 21, 2017 12:59 am
Scott Robert Shaw

Scott Robert Shaw is the Program Director for both 1410 WIZM and 580 WKTY.   He's currently the morning news anchor on 1410 WIZM, Z93 and 95-7 The Rock.  He joined Mid-West Family Broadcasting as a reporter/anchor in 1989 and served as News Director from 1990-2015.   He's been the winner of several Wisconsin Broadcaster's Association awards for Best Editorial in Wisconsin.  He enjoys traveling, bicycling and cooking.

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